About us
Good skin should be easy.
We’re on a mission to make skin health easier. We believe a connected approach delivers better results for your skin goals. And that simple is best because we know what it’s like when things get complicated. It’s what drove our founder, Helen Wyre, to create No. 23 Skin.
Overwhelmed with options when looking to treat her acne and scarring at the same time, Helen bounced between clinics with no continuity of care. Talking to others, she realised her experience wasn’t unusual. So she set out to change it.
She partnered with leading doctor, Cherry Armstrong, who shared her conviction that the skin is one organ, and all its needs should easily be addressed in one place. Together with a team of dermatologists and aestheticians with experience spanning Harley Street, the NHS, private healthcare, and boutique clinics, they launched No. 23 Skin.
Working collaboratively so no one gets lost in ‘the system’ and using only clinically approved treatments which we know work, we help you find the confidence that comes with great skin – for good.
Find out how we can help your skin today – drop us a line 0203 9411815 | contact. Or check out the team below.
Dr Cherry Armstrong
GMC: 4306786
Our Medical Director and cofounder, Dr Cherry Armstrong, has practiced dermatology in the community and cosmetic dermatology for over 15 years. In short, she’s seen it all, done it all and nothing will surprise her.
Cherry understands how much skin health is key to your overall wellbeing and confidence. She knows exactly how to get your skin looking great, regardless of where you are on your journey.
Alongside her NHS dermatology work, Dr Cherry has provided aesthetic treatments in Harvey Nichols, her own clinic in Harley Street, and as Medical Director at a high-end aesthetic clinic in Surrey.
Cherry’s experience is as follows
- Qualified from the Royal Free Hospital, School of Medicine, University of London in 1996.
- After completing her pre-registration year, she embarked on 3 years of surgical training before progressing to a career in General Practice.
- Completed a post graduate Diploma in Dermatology in 2005 and undertook Cosmetic Dermatology training in 2006.
- Sits on the advisory board at Dermatica and regularly writes articles on common Dermatological conditions and skin care regimes.
- Independent Medical Advisor to L’Oreal.
- Continues to work for the NHS in Urgent Care and Community Dermatology.
- Teaches at GP and Nurses forums on common Dermatological pathologies in Primary Care.
Dr Cherry works collaboratively with the rest of the team so no one gets lost in ‘the system’, and can achieve their best skin yet.
Dr Maria Roest
Dr Roest is one of the most respected and experienced Consultant Dermatologists in London.
If you’re worried about your skin, including skin cancer (she was the NHS skin cancer lead in Surrey from 2008-15), have complex skin or hair conditions, or skin concerns that just won’t go away then book with Dr Roest.
Dr Roest has been a Consultant Dermatologist since 2003. She studied at Oxford and the prestigious St John’s Institute of Dermatology (who are a global leader in the advances in dermatological treatment and research), and with her near-20 years if experience, she brings a wealth of knowledge to expertly explain and quickly treat your skin concern. Dr Roest has a warm, kind manner and takes her time you to make sure you fully understand what is happening with your skin.
Dr Nasim Rouhani MD MRCP(Derm) CCST MSc FRCP
If you’re looking for a great Consultant Dermatologist for skin cancer, general skin concerns, and hair disorders, Dr Rouhani can help.
There are only a handful of Dermatologists who sub-specialise in hair and nail disorders. Dr Rouhani is one of them. She is the lead clinician for hair specialist clinic at London Northwest Healthcare and regularly undertakes specialised clinics, research, and clinical trials to ensure she can apply the most effective treatment to meet her patients’ needs.
Dr Rouhani is experienced in general dermatology and dermatological surgery including skin cancer, acne, genital dermatology, inflammatory skin diseases (including eczema and psoriasis), excess sweating (Hyperhidrosis treatment with Botox) and skin pigmentation alongside hair disorders.
As with all our team, Dr Rouhani is warm and personable, so you can feel at ease under her expert care.
Covered by all the major insurers and available for self-funding patients.
Her credentials:
- Dr Rouhani completed her post-graduate medical training at Imperial College London
- Completed her specialist training at Chelsea and Westminster Hospital in London followed by further training in South Wales including Cardiff Institute of Dermatology.
- Dr Rouhani is a substantive dermatology consultant at London Northwest NHS trusts, and she is the educational and research lead for dermatology.
- She is a general dermatologist and sub-specialised in hair disorders.
- Published studies in the British Dermatology Journals, with multiple speaking appointments at local and national conferences.
Dr Maria Zamurrad
Community Dermatologist
Dr Maria specialises in general dermatological conditions such as acne, rosacea and skin rashes with a proven track record of delivering exceptional results. She also performs minor surgical procedures, including checking and removing skin tags and moles. Drawing on her comprehensive training and early aspirations in surgery, Dr. Maria ensures that each procedure is carried out with precision and care.
Dr. Maria has over ten years clinical experience and specialised in dermatology with a background of working as a General Practitioner, enabling her to approach skin health holistically. Currently, she combines her work in NHS dermatology clinics with her part-time role at our clinic, where she brings her warm nature and expertise to every patient interaction. She cares deeply about the impact of dermatological conditions on mental health and offers personalised approach to every patient.
A passionate educator, Dr. Maria is actively involved in mentoring the next generation of medical professionals. She studied her PG degree in Clinical Dermatology from Queen Mary University London, graduating with distinction, and regularly attends Dermatology Conferences to keep up to date.
Outside of her clinical practice, Dr. Maria enjoys spending time with her family & friends, traveling, and staying active through yoga & pilates. Her holistic approach to healthcare ensures that every patient experiences not just treatment, but a compassionate and comprehensive journey toward better skin health.
Book with Dr Zamurrad to treat your acne, general dermatology, minor lumps and bumps, or to have a full skin check.
Shannon Mackey
Skin Expert
Shannon’s reviews speak for themselves…
“I have been going to Shannon for the last year and a half. I suffer from acne and had been going to another clinic for facials and getting no further forward. My skin has showed a marked improvement after I started visiting Shannon every 4-6 weeks and I even have the confidence to go out without putting any make up on my skin (I never thought this would ever happen). I would highly recommend!!”.
Shannon’s passion lies in making you feel great – rested, relaxed, and importantly glowing with great skin.
Experienced in advanced facial treatments including peels, lasers and microneedling, Shannon knows how to get amazing results. And working alongside our dermatology doctors she know what will work specifically with your skin.
An absolute wealth of knowledge on skincare, supplements, and overall skin wellbeing – book with Shannon for a treatment your skin will thank you for.
Cecilia Ross
Cecilia is a facials expert. Having specialised in facials for over 8 years and a perfectionist by nature, she is driven by excellent results. With her honest, professional, and warm approach she supports your skin to look natural, healthy & glowing.
Passionate about skin health, Cecilia never stops learning about the latest products and procedures available, so she can always provide the most advanced and effective treatments. Cecilia is also a genius on products and skin routines, so following any treatments she equips you with the knowledge of how to maintain great results at home.
For many years Cecilia has worked alongside doctors in London, including Dr Armstrong and she has put together the treatment menu at No. 23 Skin to balance effective results with relaxation.
Helen Wyre
Founder.
Overwhelmed with options when looking to treat her acne, moles, and fine lines at the same time, Helen bounced between clinics with no continuity of care and where she never quite felt comfortable. Talking to others, she realised her experience wasn’t unusual. So she set out to change it and No. 23 Skin was born.
Her focus is on building a clinic where busy mums, professionals, and those in mid-life can get great results for the health of their skin, whilst feeling relaxed and well looked after.
“To me, our skin has a very direct impact on our mood and the way we feel – regardless of whether our need is deemed “medical” or “cosmetic”. So, whether a client has skin cancer, breakouts, or wrinkles that need attention, we want everyone to feel that sense of peace and confidence that comes with great skin”. – Helen.
Read Helen’s skin-story here.
Our Clinicians
We’re experts. But first and foremost, we’re human. We’re easy to talk to. No medical jargon. No snooty language. We love what we do, and could spend hours chatting skincare with you. So drop us an email or call, anytime.
Untested treatments? Scary stuff. Which is why we only use those that are clinically approved and safe – and which we know work.
We have years of hands-on experience and work together as a team to make it easier for you reach your skin goals.
The Clinic
Located on a quiet road off High Street Kensington, there’s a real neighbourhood feel to our clinic. It’s a discreet and calm space where we can get to know you, and you, us.
Our treatments are delivered to the highest standards in a warm and relaxing environment designed to put you at ease.
Come on in and say hi.
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